UPRYT / Growth proposal / October 2026Prepared for the MetroSmiles team

We'll win back your smiles!

The neighborhood already knows you. Let's make it easy to book.

A plan to bring more new patients to all seven offices, starting with the things on your website that are quietly turning them away.

See the auditSee the investment

Pilsen · Gage Park · Archer Heights · Brickyard · Cicero/Berwyn · Oak Lawn · Dolton

OfficeGoogle ratingReviews
Oak Lawn4.0~320
Archer Heights4.3~290
Cicero/Berwyn4.5~150
Brickyard4.0~140
Dolton4.1~125
Pilsen4.2~110
Gage Park3.3~65
Seven offices~4.1 average~1,200

Google listings, checked October 6, 2026. Counts rounded.

1994The year your first office opened, by your own About page
~1,200Google reviews across seven offices, about 4.1 on average
~360Estimated Google visits to your site a month. Nearly all are people who typed your name
0 of 7Office pages that show that office's own address, phone number or hours

The short version

If you only read one screen, read this one.

What's holding MetroSmiles back

  • "Book online" opens a contact form that sends an email. Nobody can pick a time.
  • Each office has a page, and each page is a name and that same form. No address, no hours, no number of its own.
  • Google sends about 360 visits a month, almost all from people who already know you.

What we'd do

  • Rebuild the site on WordPress in your brand, with a real page for every office in English and Spanish.
  • Fix every Google listing so the name, hours and phone match the site.
  • Track every booking request and call by office, and report it weekly.

What it costs

  • One monthly fee for the brand and the main site.
  • One monthly fee per office.
  • A one-time website rebuild.

Numbers are in Investment.

When

  • Week 2: new site live.
  • Month 1: listings fixed, tracking on, baseline set.
  • Day 90: a report on new-patient requests and calls, office by office.

Why we're here

To the MetroSmiles team,

You have done the hard part. Since 1994 you have opened offices where your patients actually live: Cermak Road, Kedzie, Cicero Avenue, Diversey, Sibley, Pulaski. You accept Medicaid and say so. Your staff speaks the languages your neighborhoods speak. About 1,200 people have taken the time to review you on Google.

The website has not kept up with any of that. The green "Book online" button opens an email form. The seven office pages have no address, no hours and no phone number of their own. The Spanish site still lists ten offices and an old Oak Lawn address. The only analytics tag on the site belongs to a Google product that stopped collecting data in 2023, so nobody can see how many people tried to book and gave up.

None of that is a problem with your care or your name. It is plumbing, and plumbing can be fixed in weeks. This page shows exactly what we found, what we would build, and what it would look like in your own blues.

Ryan ButzUPRYT · ryan@upryt.io
Natalie WardenUPRYT · natalie@upryt.io
01

The audit

Everything here was checked from the outside on October 6, 2026. Where we could not see something, we say so.

Five of eight basics are broken, two are half built, and every one of them is fixable.

Broken · 5Partial · 2Working · 1

Reputation

Working
  • About 1,200 Google reviews across the seven offices on your site.
  • Six of seven offices sit at 4.0 or higher. Cicero/Berwyn leads at 4.5.
  • Gage Park is the outlier at 3.3 from about 65 reviews.
  • This is the asset we protect and put in front of new patients. Today none of it appears on the site.

Booking

Broken
  • "Book online" opens a pop-up contact form. It links nowhere.
  • The form asks for a name, email and message. It does not ask for a day, a time, insurance, or whether the patient is new.
  • The page says: Fill out the contact form to send us an email; we will respond to you as soon as possible.
  • We found no online scheduling tool in the page source.

Office pages

Broken
  • All seven offices have a page. Each one is the office name and the same contact form.
  • No address, hours, map, dentist or photo on any of them, and no phone number of its own.
  • Hours are not published anywhere on the site.
  • The Archer Heights page lives at /location/metrosmiles-chicago-3/.

Names, listings and facts

Broken
  • The office at 4842 W Cermak Rd is "Berwyn" on the site, "Cicero/Berwyn" in the form and "Metro Smiles Cicero" on Google.
  • On Google, Oak Lawn is listed as "Cicero Dental" and Brickyard as "Brickyard Dental".
  • The Oak Lawn listing shows Saturday as open 24 hours. The Pilsen listing shows no hours.
  • The footer says "over 25 years". The About page says 1994, which is 32.

Getting found on Google

Broken
  • About 360 estimated visits a month from Google, from 26 ranking searches.
  • The biggest single source is people typing "metro smiles dolton".
  • We found one neighborhood search where you appear on page one: "dentist in dolton illinois", in position 8.
  • Office pages carry no description for Google and no dentist or local-business markup.

Tracking

Broken
  • The only analytics tag in the page source is a Universal Analytics ID. Google stopped processing data for that product in 2023.
  • We found no Google Analytics 4 tag, no Tag Manager container and no Meta pixel.
  • We found no call tracking script, so calls from the site cannot be tied to an office.
  • We can't see from outside where form requests are delivered.

Spanish

Partial
  • You have a Spanish site and a toggle on every page. That is a real head start.
  • It still lists ten offices and the old Oak Lawn address, 4710 95th Street.
  • Five of the six "Aprende más" buttons on the Spanish homepage lead to a page-not-found error.
  • "Book online" is translated as "Libro en línea", and one service page still shows lorem ipsum filler text.

Brand and content

Partial
  • The wordmark, the smile and the two blues are strong and used consistently.
  • The name appears three ways: Metro Smiles, MetroSmiles and MetroSmiles Dental.
  • No dentist or team member is named, and we found no photos of your offices or staff.
  • The For Patients page reads: This section is still in the works. Please check back later.
The data behind the grades (20 rows, with sources)
AreaWhat we foundSource (date)
OfficesSeven offices on the English homepage and in the appointment form: Pilsen, Oak Lawn, Gage Park, Dolton, Brickyard, Berwyn (Cicero), Archer Heights.metrosmilesdental.com, Oct 6, 2026
OfficesSpanish homepage says "11 locaciones diferentes" and "10 ubicaciones convenientes" and lists ten offices.metrosmilesdental.com/es/, Oct 6, 2026
OfficesGoogle also shows "Metro Smiles" listings in Waukegan (2.4, 8 reviews, no hours) and Back of the Yards (4.3, about 55 reviews). Neither is on the English site. We could not tell from outside whether they are open.Google listings, Oct 6, 2026
ReviewsOak Lawn 4.0 (~320), Archer Heights 4.3 (~290), Cicero/Berwyn 4.5 (~150), Brickyard 4.0 (~140), Dolton 4.1 (~125), Pilsen 4.2 (~110), Gage Park 3.3 (~65).Google listings, Oct 6, 2026. Rounded
Listing names"Cicero Dental" at 9644 S Pulaski Rd, Oak Lawn. "Brickyard Dental" at 6020 W Diversey Ave. "Metro Smiles Cicero" at 4842 W Cermak Rd. "Metro Smiles Archer" at 5141 S Cicero Ave.Google listings, Oct 6, 2026
HoursNot published on the site. Google shows Dolton open Tuesday to Thursday only, Oak Lawn "Open 24 hours" on Saturday, and no hours for Pilsen.Site and Google listings, Oct 6, 2026
AddressOak Lawn is 9644 S. Pulaski Road on the English site and 4710 95th Street on the Spanish site.metrosmilesdental.com and /es/, Oct 6, 2026
Phone"Contact Now" in the header opens (708) 222-8302 on every page. That is the Cicero/Berwyn office number. The Spanish site shows that number for every office.Site source, Oct 6, 2026
Booking"Book online" is a link to "#" that opens a Contact Form 7 pop-up. Fields: first name, last name, phone, email, location, message.Site source, Oct 6, 2026
Office pagesSeven pages under /location/. Each has an H1 with the office name and the contact form. No address, hours, map, description tag or office phone number. The only number on the page is the header's (708) 222-8302.Site source, Oct 6, 2026
TrackingUniversal Analytics ID UA-113970704-1 on every page checked. No GA4 ID, Tag Manager container or Meta pixel found in the source.Site source, Oct 6, 2026
SearchAbout 360 estimated organic visits a month, 26 ranking keywords, Domain Rating 2.7. No Google search ads detected.Ahrefs, US, Oct 6, 2026. Estimates
SearchTop searches: "metro smiles dolton" (position 1), "metro smiles" (1), "metro smiles gage park" (1), "metro smiles archer" (1), "dentist in dolton illinois" (8).Ahrefs, US, Oct 6, 2026
MarkupStructured data present for WebPage, WebSite and breadcrumbs only. None for Dentist or LocalBusiness, including on office pages.Site source, Oct 6, 2026
SpanishFive "Aprende más" links on /es/ return 404 (orthodontics, dental-crowns, dental-fillings, dental-implants, root-canal-treatment). /es/servicios/pediatric-dentistry/ contains "Lorem ipsum dolor sit amet".Direct requests, Oct 6, 2026
Content/for-patients/ is one line: "This section is still in the works. Please check back later." /careers/ shows "Sorry, no career found at the moment". No blog.metrosmilesdental.com, Oct 6, 2026
Insurance"We accept Medicaid" and "We accept most kinds of healthcare insurance for general dentistry, orthodontics, oral care, and surgical dental care." No list of plans, no financing page.Site footer and homepage, Oct 6, 2026
AccessibilityWhite text on the green button measures about 2.1 to 1. White on the cyan header about 2.5 to 1. WCAG AA asks for 4.5 to 1 for normal text. Images we checked have empty alt text.Colors from the site stylesheet, Oct 6, 2026
PoliciesWe couldn't find a privacy policy or a notice of privacy practices linked on the site. /privacy-policy/ returns 404.metrosmilesdental.com, Oct 6, 2026
SocialThe footer links to Twitter and one Facebook page. A web search turns up at least four Facebook pages under the Metro Smiles name (Archer Heights, Cicero, Dolton and a group page) and an Instagram account named @metrosmilesdental that we could not confirm is yours. We did not review posting activity.Site footer and web search, Oct 6, 2026

What you already own

You don't need a new brand. You need to use this one.

MetroSmiles wordmark

A smile built into the name

The white arc under the wordmark is the most useful thing in your kit. It works as an underline, a divider, a button shape and a map pin. Today it appears once, in the header.

Two blues nobody nearby owns

The bright cyan and the deeper blue are already on your site, your favicon and your M mark. The green is already your Book button.

Lines worth repeating

"We'll win back your smiles!""Find Us In Your Neighborhood""Are you ready to become a part of our dental family?"

Seven addresses on real streets

Cermak, Kedzie, Cicero Avenue, Diversey, Sibley, Pulaski. Your offices are in the neighborhoods, on the blocks people walk. That is a story the bigger chains can't tell.

Languages and Medicaid

Your About page says the staff speaks English, Spanish, Arabic, Hindi, Greek and Korean. Your footer says "We accept Medicaid". Both are reasons to choose you, and both are easy to miss today.

Where you are today

Your homepage, exactly as a new patient sees it.

Unedited screenshots of metrosmilesdental.com, taken October 6, 2026. The pink numbers match the list underneath.

metrosmilesdental.com · desktop · October 2026
MetroSmiles homepage on a desktop screen123
MetroSmiles homepage on a phone45
Phone · October 2026
Further down: the office map
Map section of the homepage6
Further down: Make an Appointment
Appointment form section of the homepage7
  1. 1
    "Book online" is an email form.The green button opens a pop-up that sends a message. No times, no confirmation.
  2. 2
    The biggest picture is not MetroSmiles.A posed model over a tinted treatment room. No office, no team member, no block anyone would recognize.
  3. 3
    One phone number for seven offices."Contact Now" opens (708) 222-8302, the Cicero/Berwyn line, on every page.
  4. 4
    On a phone, the links collide.The scroll icon sits on top of "Contact Now" and "En español".
  5. 5
    White on green is hard to read.About 2.1 to 1 contrast. The accessibility standard asks for 4.5 to 1.
  6. 6
    "7 Convenient Chicago Locations", zoomed out to four states.Seven pins stacked on one spot, and three of them are in Oak Lawn, Dolton and Cicero.
  7. 7
    The form asks for a message, not a visit.No day, no time, no insurance, no new or returning. Then: "we will respond to you as soon as possible".
02

The opportunity

Your reviews say people like you once they arrive. Search is where new patients decide who to try.

The gap

MetroSmiles gets about 360 Google visits a month. Other Chicago dental groups get 1,500 to 5,800.

Estimated monthly visits from Google search, United States. Ahrefs, October 6, 2026.

Dental Dreams*
~10,500
Dentologie
~5,800
Shining Smiles
~5,800
Family Dental Care
~2,800
Sonrisa Family Dental
~2,000
1st Family Dental
~1,500
MetroSmiles
~360

*Dental Dreams operates in several states, so its figure is national. These are third-party estimates, useful for comparing sites, not exact counts.

Why the gap can close. You are not behind on reputation. You have about 1,200 reviews and seven real offices. You are behind because the site gives Google nothing to rank: no office address on an office page, no hours, no page about Medicaid, no page about braces in any neighborhood. Those are pages we can write.

The searches we'd go after first

SearchMonthly searches (US)MetroSmiles todayPage we'd build
dentist that accepts medicaid~1,000Not in the top 100Medicaid and insurance page, with the plans each office takes
dentist chicago~1,300Not in the top 100The homepage and all seven office pages, working together
braces chicago~350Not in the top 100Braces page, plus braces at each office
dentist cicero il~150Not in the top 100Cicero/Berwyn office page
medicaid braces chicago~100Not in the top 100Braces with Medicaid: who qualifies and how to start
dentist oak lawn il~100Not in the top 100Oak Lawn office page
dentist dolton il~70Position 8 for a close variantDolton office page, moved up from page one's bottom
dentista cerca de mi~16,000Not in the top 100Every office page in Spanish, with its own Google listing link

Volumes are national monthly estimates from Ahrefs, October 6, 2026. Local searches like "dentist near me" are answered by the map, which is why the Google listings matter as much as the pages.

03

The new look and website

Same wordmark, same blues, same neighborhoods. One system, so every office, post and page looks like the same MetroSmiles.

Mood board

The smile is already in your logo. We put it on everything.

Direction preview, built from your existing assets. Final system developed together after kickoff.

MetroSmiles mood board: logo, palette, type, textures, photography direction and applied examples
Cermak Cyan#09B1E8
Archer Blue#0077C1
Pulaski Navy#12314F
Diversey Mist#C4ECF9
Enamel#F6FBFD
Sibley Green#66CC00
Band Pink#E73077
Kedzie Gray#6E6E6E

The palette rule

Cermak Cyan and Archer Blue do the heavy lifting. Green is for one thing only: the Book button. Pink is a small accent. Navy and Enamel are the two additions, so text is easy to read.

Headlines · Aleo Bold

Find us in your neighborhood.

In the spirit of your Museo, which is a licensed font. Your wordmark stays exactly as it is.

Everything people read · Roboto

Already the body font on your site. Same care in Spanish: Vamos a recuperar tus sonrisas!

The new site

A homepage with one job: get a neighbor to their nearest office and into a chair.

A working concept in your brand. Tap an office in the picker and it changes. Narrow your browser and it reflows, the way the real site will.

Today
The current MetroSmiles homepage

With UPRYTHomepage concept · desktopHomepage concept · at your screen's width

metrosmilesdental.com · homepage concept
We accept MedicaidEnglish | Español5
MetroSmiles
OfficesServicesInsuranceFor patients
Book a visit Menu
Direction photo

Family dental care since 1994

We'll win back your smiles!

Dental care for the whole family at seven neighborhood offices across Chicago and the suburbs.

Book a visit1Call your office
We accept MedicaidHablamos españolBraces for kids and adults

Find us in your neighborhood2

MetroSmiles Pilsen 2507 W Cermak Rd, Chicago, IL 60608
Book at PilsenCall (773) 650-51003
Since 1994Family dental care
7 officesCity and suburbs
~1,200 reviewsOn Google, across all offices6
6 languagesSpoken by our staff
Direction photo

Your first visit, in three steps

  1. Pick your office. Seven neighborhoods to choose from.
  2. Choose a day and time. Tell us your insurance and whether you're new.
  3. Your office confirms. The front desk you'll actually visit gets back to you.
Book your first visit

Seven offices, one MetroSmiles

Every office has its own page, its own number and its own Book button.

Pilsen2507 W Cermak Rd, Chicago, IL 60608(773) 650-5100
BookCall
Gage Park5825 S Kedzie Ave, Chicago, IL 60629(773) 925-5020
BookCall
Archer Heights5141 S Cicero Ave, Chicago, IL 60632(773) 540-7585
BookCall
Brickyard6020 W Diversey Ave, Chicago, IL 60639(773) 237-0707
BookCall
Cicero/Berwyn4842 W Cermak Rd, Cicero, IL 60804(708) 222-8302
BookCall
Oak Lawn9644 S Pulaski Rd, Oak Lawn, IL 60453(708) 499-0900
BookCall
Dolton808 E Sibley Blvd, Dolton, IL 60419(708) 841-3040
BookCall
¿Habla español?Todas las oficinas, todos los servicios, en español.Ver en español

A team that speaks your language

Our staff speaks multiple languages, so you can ask every question in the one you're most comfortable in.

EnglishEspañolArabicHindiGreekKorean
Meet your office
Direction photo

Featured dental services

Orthodontics
Dental Crowns
Dental Fillings
Dental Implants
Teeth Whitening
Mouthguards

We accept Medicaid4

We accept most kinds of healthcare insurance for general dentistry, orthodontics, oral care, and surgical dental care.

Check your insurance

Are you ready to become a part of our dental family?

Book a visitFind your office
Direction photo
MetroSmiles · Pilsen · Gage Park · Archer Heights · Brickyard · Cicero/Berwyn · Oak Lawn · DoltonWe accept Medicaid · English | Español
CallBook a visit
We accept MedicaidEnglish | Español5
MetroSmiles
OfficesServicesInsuranceFor patients
Book a visit Menu
Direction photo

Family dental care since 1994

We'll win back your smiles!

Dental care for the whole family at seven neighborhood offices across Chicago and the suburbs.

Book a visit1Call your office
We accept MedicaidHablamos españolBraces for kids and adults

Find us in your neighborhood2

MetroSmiles Pilsen 2507 W Cermak Rd, Chicago, IL 60608
Book at PilsenCall (773) 650-51003
Since 1994Family dental care
7 officesCity and suburbs
~1,200 reviewsOn Google, across all offices6
6 languagesSpoken by our staff
Direction photo

Your first visit, in three steps

  1. Pick your office. Seven neighborhoods to choose from.
  2. Choose a day and time. Tell us your insurance and whether you're new.
  3. Your office confirms. The front desk you'll actually visit gets back to you.
Book your first visit

Seven offices, one MetroSmiles

Every office has its own page, its own number and its own Book button.

Pilsen2507 W Cermak Rd, Chicago, IL 60608(773) 650-5100
BookCall
Gage Park5825 S Kedzie Ave, Chicago, IL 60629(773) 925-5020
BookCall
Archer Heights5141 S Cicero Ave, Chicago, IL 60632(773) 540-7585
BookCall
Brickyard6020 W Diversey Ave, Chicago, IL 60639(773) 237-0707
BookCall
Cicero/Berwyn4842 W Cermak Rd, Cicero, IL 60804(708) 222-8302
BookCall
Oak Lawn9644 S Pulaski Rd, Oak Lawn, IL 60453(708) 499-0900
BookCall
Dolton808 E Sibley Blvd, Dolton, IL 60419(708) 841-3040
BookCall
¿Habla español?Todas las oficinas, todos los servicios, en español.Ver en español

A team that speaks your language

Our staff speaks multiple languages, so you can ask every question in the one you're most comfortable in.

EnglishEspañolArabicHindiGreekKorean
Meet your office
Direction photo

Featured dental services

Orthodontics
Dental Crowns
Dental Fillings
Dental Implants
Teeth Whitening
Mouthguards

We accept Medicaid4

We accept most kinds of healthcare insurance for general dentistry, orthodontics, oral care, and surgical dental care.

Check your insurance

Are you ready to become a part of our dental family?

Book a visitFind your office
Direction photo
MetroSmiles · Pilsen · Gage Park · Archer Heights · Brickyard · Cicero/Berwyn · Oak Lawn · DoltonWe accept Medicaid · English | Español
CallBook a visit
CallBook a visit7
Same homepage · phone
We accept MedicaidEnglish | Español
MetroSmilesMenu

Offices / Pilsen

MetroSmiles Pilsen

4.2 on Google · ~110 reviews

2507 W Cermak Rd, Chicago, IL 60608

Book at PilsenCall (773) 650-5100Get directions
HoursListed here once the office confirms them
InsuranceWe accept Medicaid
ServicesOrthodontics, Dental Cleanings, Dental Fillings and more
Direction photo
CallBook a visit
CallBook a visit
Office page concept · phone
  1. 1
    Book a visit, on every page.One green button, always in the same place. It asks what the front desk needs: office, day and time, insurance, new or returning.
  2. 2
    Pick your office first.Seven neighborhoods, one tap. The address and buttons change to match.
  3. 3
    Every office gets its own number.Tap to call the right front desk, and we can count the calls by office.
  4. 4
    Insurance answered in your words."We accept Medicaid", with a real page behind it.
  5. 5
    Spanish is the same site.Same pages, same offices, same facts, kept in step.
  6. 6
    The reviews you earned, shown.The total up top, and each office's Google rating on its own page.
  7. 7
    On a phone, Call and Book never leave the screen.A bar pinned to the bottom of every page.

Concept only. Logo, service photos, addresses, phone numbers, insurance wording and the "dental family" line are yours, from metrosmilesdental.com. Review figures are from Google listings on October 6, 2026, rounded. "6 languages" is from your About page. Photos marked "Direction photo" are AI-made stand-ins for the photos of your real offices and team we shoot in month one. Buttons here are not live, and hours go on every office once each one confirms them.

Built on WordPress, which you already use, and owned by you. Live within 2 weeks of kickoff. After that, most changes go live the same day.

04

The plan

Built around one goal you gave us: more new patients at all seven offices.

Brand layer · once, for everyone

One MetroSmiles

  • One name, one spelling, one set of facts, in English and Spanish.
  • The brand system from the mood board, turned into templates the offices can use.
  • Photos of your real offices and teams, shot in month one.
  • Group-wide pages: Medicaid and insurance, braces, For Patients.

Office layer · seven times

Seven front doors

  • A real page per office: address, phone, hours, team, map, reviews, Book a visit.
  • That office's Google listing claimed, renamed to match, and kept current.
  • Review requests after visits, and a reply to every review.
  • Calls and booking requests counted for that office.

Website foundation · the first two weeks

A site that books

  • Rebuilt on WordPress in your brand, fast on a phone.
  • Book a visit on every page, sent to the right front desk.
  • Google Analytics 4, call tracking and conversion tracking, set up correctly.
  • A privacy policy, readable contrast and a form that keeps patient details out of email where it can.

The journey, from first search to next cleaning

Discover

Google search, the map, a neighbor

  • Fix and unify all seven Google listings
  • Office and service pages that match real searches
  • Spanish pages for the same searches

Measured byMap views and Google visits, by office

Decide

The office page and the reviews

  • Real photos of the office and team
  • Insurance and Medicaid answered plainly
  • That office's rating, shown

Measured byOffice page visits that lead to a call or request

Book

Book a visit, or a phone call

  • A request with day, time and insurance
  • Tap to call each office
  • A confirmation the patient can see

Measured byBooking requests and calls, by office

Visit

The front desk and the chair

  • Directions and parking on each page
  • What to bring, in English and Spanish
  • A review request after the visit

Measured byNew reviews and rating, by office

Come back

Six months later

  • Recall messages your team approves
  • Social posts that keep you familiar
  • Family and referral prompts

Measured byBaseline at kickoff, with your scheduling data

What's in the retainer

Local search and listings

  • Seven Google listings claimed and corrected
  • Names, hours, phones and categories aligned
  • Old and duplicate listings resolved with you
  • Directory citations cleaned up
  • Local rankings tracked per office
How oftenWeekly checks, monthly report
What you'll seeA ranking map for each office

Reviews

  • A reply to every new Google review
  • Review requests after visits
  • Low ratings flagged to you the same day
  • Themes summarized each month
  • Extra attention on Gage Park
How oftenDaily monitoring
What you'll seeRating and review count by office

Website and pages

  • Hosting, updates, backups and monitoring
  • New service and neighborhood pages each month
  • English and Spanish kept in step
  • Same-day edits when something changes
  • Speed and accessibility checks
How oftenOngoing
What you'll seeA list of what shipped each week

Tracking and reporting

  • Booking requests counted by office
  • Calls counted by office
  • Where each new request came from
  • One dashboard for all seven offices
  • No patient details in any report
How oftenWeekly email, monthly review
What you'll seeThe scorecard below, filled in

Organic social

  • One main account, clear office tags
  • Three content pillars (below)
  • Posts in English and Spanish
  • Old and duplicate pages sorted out with you
  • Replies to comments and messages routed to offices
How oftenFive posts a week
What you'll seeA monthly calendar to approve

Paid search and social Optional

  • Google search ads on your own name and nearby searches
  • Ads pointed at the nearest office page
  • Meta ads within healthcare ad rules
  • Budgets set per office
  • Ad spend paid directly to the platforms
How oftenWeekly optimization
What you'll seeCost per booking request, by office

How we'll measure it

What we trackTodayHow we report it
New-patient booking requestsNot measurable yet. No working analytics on the site.Weekly, by office
Calls from the site and listingsNot measurable yet. No call tracking found.Weekly, by office
Google visits to the siteAbout 360 a month (Ahrefs estimate). Real number at kickoff.Monthly, branded and non-branded
Map rankings per officeBaseline at kickoffMonthly ranking map per office
Google reviews and ratingAbout 1,200 reviews, about 4.1 averageMonthly, by office
Listing accuracyNames, hours and one address disagree across site and GoogleA checklist per office, until it is all green

Social: three things worth posting about

The neighborhood

The block, the office front, the school down the street, the local event. Proof you are from here.

The team

The people at the front desk and chairside, and the languages they speak. Faces, with their permission.

The answer

The questions the phones get every day: Medicaid, a first visit, braces, what to bring. Answered plainly, in two languages.

MonThe answer: "Do you take Medicaid?" in English and Spanish
TueThe team: meet the front desk at one office
WedThe neighborhood: the block around the Pilsen office
ThuThe answer: what happens at a first visit
FriThe team: a day at one office, in photos

A sample week. No patient photos or stories without written consent, no promised results, and no before-and-after smiles unless you already publish them with consent.

How working with us works

SignOne agreement. No setup maze.
One linkA single onboarding page collects logins, photos and each office's hours.
Tracked accessYou keep ownership of every account. We work as invited users.
Weekly reportWhat shipped, what moved, what we need from you. One email.
Simplified preview. Statuses and tasks are examples
This weekClaim Oak Lawn Google listingConfirm hours with all seven offices
In progressOffice pages, English and SpanishCall tracking numbers
DoneAnalytics installedStaging site ready to review
05

Investment and timeline

Ninety days to a site that books, listings that match, and numbers you can check.

90-day roadmap

Days 1 to 30

Fix the foundation

  • New WordPress site live by week 2
  • Seven office pages with confirmed hours
  • Analytics, call tracking and booking requests counted
  • Google listings claimed and matched
  • Photo day at the offices

Days 31 to 60

Turn it on

  • Medicaid, braces and For Patients pages
  • Spanish site rebuilt page for page
  • Review requests and replies running
  • Social calendar live
  • Optional: search ads on your name

Days 61 to 90

Prove it

  • First full month of requests and calls, by office
  • Ranking maps compared with the baseline
  • What worked, what didn't, what's next
  • Targets for the next quarter, set together

Investment

Three numbers.

Draft. Pricing has not been set for this proposal yet. Do not share this page until these three cards are filled in.

Brand growth

To be confirmed

Per month. The brand, the main website, reporting and group-wide pages. Paid media management is an optional add-on.

Office growth

To be confirmed

Per office, per month. Seven offices today.

Website rebuild

To be confirmed

One time, due at kickoff. Built on WordPress and owned by you.

Term, out clause and billing to be confirmed with pricing. Ad spend is paid directly to the platforms.

Next steps

Four steps to a site that books.